Johnson's Baby Shampoo 100ml | Bulk Discounted

Johnson's Baby Shampoo 100ml — Mild Tear-Free Cleansing for Delicate Hair and Scalp

Johnson's Baby Shampoo 100ml delivers gentle daily cleansing for newborn, infant and toddler hair, formulated around the brand's signature No More Tears® system. Clinically proven to be as mild to the eyes as pure water, the hypoallergenic formula is dermatologically tested and free from parabens, sulfates, dyes and phthalates — designed specifically for the sensitivity of baby skin and scalp. The 100ml hand-luggage compliant bottle suits hospital bags, maternity packs, charity newborn welcome kits and travel toiletry ranges. Product Code: JOH514, EAN: 3574669907651.

Key Features

• Tear-Free No More Tears® Formula — clinically proven to be as gentle on eyes as pure water, suitable from birth.
• Hypoallergenic & Dermatologically Tested — formulated for the sensitivity of newborn and infant skin and scalp.
• Free From Parabens, Sulfates, Dyes & Phthalates — reformulated to meet the brand's "Best for Baby™" standard, rejecting 400+ ingredients.
• Mild Daily-Use Cleansing — soft enough for everyday bathtime from birth onwards.
• 100ml Travel-Compliant Size — fits the UK and EU hand-luggage liquid limit; ideal for hospital bags, overnight kits and maternity packs.
• Trusted Heritage Brand — Johnson's Baby has cared for delicate skin since 1894.

Who Buys This Product

Johnson's Baby Shampoo 100ml is a workhorse SKU for charities, food banks, women's refuges and homeless outreach teams assembling newborn welcome packs, maternity care bundles and emergency hygiene kits. Pharmacies, convenience retail stores and supermarket impulse aisles stock it as a recognised hand-luggage essential. Hotels and serviced apartments offering family-friendly amenities use it for cot rooms and family suites. Marketplace resellers list it across Amazon, eBay, OnBuy and TikTok Shop where parental brand recognition drives high conversion at retail and trade prices.

Why Choose Johnson's Baby Shampoo 100ml from Toiletry Express

Among 100ml baby shampoos sold into the UK wholesale channel, Johnson's Baby Shampoo carries by far the strongest parental brand recognition — a 130-year heritage that drives instant trust at point of sale or distribution. Charity recipients and welfare beneficiaries instantly recognise the bottle, lifting the perceived value and dignity of any pack it sits inside. Sourced through Toiletry Express, you receive authentic UK-supply Johnson's stock with tiered wholesale pricing that drops as order quantity rises — and zero minimum order, so a single bottle ships at the same trade-credible terms as a pallet quantity.

How to Use

Wet hair thoroughly with warm water. Apply a small amount of shampoo to the palm, lather gently into baby's hair and scalp avoiding direct contact with eyes. Rinse thoroughly. Suitable for daily use from birth.

Frequently Asked Questions

Is Johnson's Baby Shampoo 100ml tear-free? Yes — it uses the brand's signature No More Tears® formula, clinically proven to be as mild on eyes as pure water, making it suitable from birth onwards.

Does Johnson's Baby Shampoo contain sulfates or parabens? No — it is free from sulfates, parabens, phthalates and dyes, and is hypoallergenic and dermatologically tested.

Can adults use Johnson's Baby Shampoo? Yes — many adults use it as a gentle, sensitive-scalp shampoo, particularly those with eczema-prone or reactive skin, although it is formulated and marketed primarily for baby and infant use.

Is the 100ml bottle hand-luggage compliant for flights? Yes — at exactly 100ml it sits within the UK and EU hand-luggage liquid allowance and fits inside the standard 1L clear toiletry bag.

Who buys Johnson's Baby Shampoo 100ml in bulk from Toiletry Express? Charities and food banks distributing newborn packs, women's refuges and homeless outreach teams assembling welcome bundles, pharmacies, convenience retail stores, hotels and marketplace resellers across the UK.

Does Toiletry Express have a minimum order quantity for Johnson's Baby Shampoo? No — Toiletry Express operates a no minimum order policy, so buyers can purchase a single bottle or scale up to pallet quantity, with the unit price dropping as order quantity increases.